• Lucie Bloomr

1. Deck series: introduction


If you end up here you’ve probably decided to take the leap and started your own company. You’ve set strong foundations and have the right KPIs to start a fundraising process. We know how important this step is and we want to help you along the way: in this article we will give you the keys to a deck that will convince investors at first sight.

This first article is about the structure, if you want more details click on each titles to read the full-blown article explaining why you need to do it and how you can build it specifically.

Get your mind ready💆

Before starting your investors deck have in mind that the person reading it will most likely have no primary information on what you are doing. Try and tell the story with a new set of eyes as you would to someone who is completely out of your industry.

Since investors who will be reading your deck don’t have a lot of time to do it, your story must be inspiring and spark their curiosity. To catch their interest further on, you will need to be as comprehensive as possible with your information. You can’t forget the style of the presentation, it needs to be as graphic as it can be in order to stick to the mind of the readers and help the reading of the deck.

Unravel your story step by step

Here it goes: our tips and tricks to make sure your deck is ready to show to investors. The following parts can sometimes mean more than one slide and do not need to be in this exact order, if you follow this step by step you shouldn't miss any important information.


This one is quite self-explanatory, no need for an article for this one. Investors want to know what your company does in a nutshell. The most efficient way to present your company is it show that you are tackling a real problem and that your unique selling proposition is THE solution. Try to keep it short and bring information in a logical manner.


Those two will be in the same article because they can’t be separated. Your market defines your competition. Here is the chance for you to prove your market is deep and that you have a big opportunity for your business, for this you will have to do a market sizing which can sometimes be a bit tricky if you lack information.

All companies have competitors in some ways and it's important you show investors you know who they are in a competition analysis.


The competition analysis is a good introduction to your product and how you are better suited to tackle this problem or maybe you are the only one in your region. You know better than any one what are your company's strengths so we won't dedicate an article about this topic.


Your team is your n°1 strength, (if you’re not new at this fundraising thing then your KPIs and your team are ex aequo 😉) . It’s time to show off your skills and how you complete each other. Remember the investment is more about you, your vision and your motivation than about the idea itself.


From when you decided to take the leap to where you want to be in the next 5 years, the investors want to know your story and most importantly your VISION.

Make it simple and impactful, don’t be shy: Think about the steps you need to take before you get there.


Now you need to think about:

1st: who you are going to sell your service or product to.

2nd: across which channels and for what price you plan on starting


This is where you prove everything you’ve been saying from the start of this presentation. You need evidence in form of KPIs to prove prospective investors your startup is scalable and worth putting capital into.


Investors are going to want to know how you plan to make money and grow your business. It will allow them to assess your capacity to grow and make sure you’ve given enough thought to where you want to be in the future.


This part clearly explains how you’re going to make money in the next 5 years. You can put an abstract of your model to show the story you're telling works with numbers.


Last but not least, the end of your deck should show how much money you will spend to achieve your goals so how much you need to raise. Investors want to know 1) how you are planning on spending this money 2) how long it will last.

Advice: once you have all your slides ready, try to read the titles of your different slides to see if the structure is logical and that information unfold seamlessly. No need to follow our specific slide order, depending on your strength and your business the structure can change drastically.

Good luck with your deck and if you need any help Bloomr is here to help!

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